Royal Enfield Strengthens Presence in Nepal with CKD Operations

Boosting the Motorcycle Market in Nepal with Competitive Pricing and CKD Operations

Royal Enfield expands in Nepal with CKD operations and new motorcycle launches, catering to growing demand for premium middleweight bikes.

Royal Enfield expands its presence in Nepal with CKD operations and the launch of the all-new Classic 350 and Scram 411 motorcycles. Learn about the company’s commitment to the SAARC region and its aim to cater to the growing demand for premium middleweight motorcycles in Nepal. The CKD facility, located in Birgunj, is Royal Enfield’s fifth assembly unit outside India and is expected to boost the market for premium motorcycles.

Bookings and retail sales for the Classic 350 and Scram 411 have commenced in Nepal. With an annual capacity of 20,000 units, the local assembly unit will contribute to a seamless purchasing process and support the growth of the middleweight segment in Nepal. Experience the globally recognized motorcycles and unmatched motorcycling experiences brought by Royal Enfield to passionate riders in Nepal.

Royal Enfield, a global leader in the mid-size motorcycle segment, has announced the start of its exclusive Local Assembly Unit and CKD facility in Nepal. In collaboration with the Triveni Group, this move reaffirms Royal Enfield’s commitment to Nepal and boosts its presence in the SAARC region. The CKD facility, located in Birgunj, becomes the fifth assembly unit outside India, following successful establishments in Brazil, Thailand, Colombia, and Argentina. This strategic expansion aligns with Royal Enfield’s global growth strategy and focus on markets with significant potential.

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The motorcycle market in Nepal has shown promising signs of growth, with a strong demand for premium motorcycles. Recognizing this opportunity, Royal Enfield has set up a state-of-the-art CKD unit in Birgunj with an annual capacity of 20,000 units. The facility will commence operations with the local assembly of the all-new Classic 350 and the Scram 411, two highly anticipated models. Royal Enfield aims to tap into the growing trend of premiumization in the motorcycle market, offering resilient and reliable machines suited for Nepal’s diverse terrain.

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To mark this milestone, Royal Enfield has initiated bookings and retail sales for the all-new Classic 350 and Scram 411 in Nepal. Priced at NPR 4,99,000/- and NPR 6,60,000/- respectively, these motorcycles showcase Royal Enfield’s commitment to delivering globally recognized models and unparalleled motorcycling experiences to passionate riders in Nepal.

Yadvinder Singh Guleria, Chief Commercial Officer of Royal Enfield, expressed his excitement about the CKD unit’s inauguration and the launch of new motorcycles in Nepal. He emphasized the suitability of Nepal’s topography for Royal Enfield’s motorcycles and the company’s dedication to expanding its retail network to better serve customers across the country.

With a focus on nurturing the middleweight segment, Royal Enfield’s assembly unit in Birgunj is well-equipped to cater to the growing demand in Nepal. The facility ensures a seamless purchasing process for customers while promoting the development of the middleweight motorcycle market in the country.

The Classic 350, a timeless retro-styled motorcycle inspired by British post-war era classics, and the Scram 411, an urban adventure crossover, will now be made in Nepal specifically for the local market. These motorcycles embody Royal Enfield’s craftsmanship, signature styling, and enjoyable riding experiences. The Classic 350 comes in six captivating colorways, while the Scram 411 is available in seven distinct colors, reflecting an urban vibe with a touch of individuality.

Prospective buyers can now test ride, book, and purchase the Classic 350 and Scram 411 motorcycles in Nepal. Royal Enfield’s competitive pricing and dedication to delivering high-quality products make these models accessible to a wide range of enthusiasts.

Royal Enfield’s investment in the Nepal market demonstrates its long-standing legacy and commitment to pure motorcycling. With its expanding global presence, renowned motorcycle lineup, and continuous focus on customer satisfaction, Royal Enfield remains a leading choice for riders seeking engaging, uncomplicated, and fun-to-ride motorcycles.

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